Three Major Brands Join Forces to Enter the Polish Market

On May 29, the Passenger Vehicle Overseas Marketing Department's European Regional Marketing Center, in collaboration with its partners, held a grand launch event in Warsaw to officially announce the entry of Dongfeng's three core brands—DONGFENG, VOYAH, and MHero—into the Polish market. The event, themed "Discover A New Chapter in Automobility," attracted over 150 guests from Poland's political, business, automotive sectors, and mainstream media, marking another significant milestone in Dongfeng's development in the Central and Eastern European market.

Joint Effort: A Multi-Dimensional Product Matrix

The joint launch of the three major brands, DONGFENG, VOYAH, and MHero, fully showcased Dongfeng's international image and its strong focus on the Polish market. The event featured dynamic displays of several key models, including the DONGFENG BOX, SHINE, and MAGE, as well as the high-end new energy models, VOYAH Dream and MHeroⅠ. This created a comprehensive product matrix covering mainstream family cars, intelligent new energy vehicles, and high-end off-road vehicles, demonstrating Dongfeng’s global product strategy of "multi-brand collaboration and multi-dimensional expansion."

Through the three major brands—DONGFENG, VOYAH, and MHero—each covering the practical, intelligent high-end, and luxury off-road segments, we are confident in meeting Poland’s diverse mobility needs and creating a new experience for future intelligent travel.
— Jelte, Central and Eastern Europe Regional Manager

Comprehensive Layout, Dual Coverage of Product Network

To establish a strong presence in the Polish market, the company has formed a long-term strategic partnership with local partners. The two parties will work together in areas such as model introduction, local sales network development, after-sales service system enhancement, and brand promotion. They will actively expand their network of channels in key cities like Warsaw, Krakow, and Wroclaw, gradually strengthening market penetration.

Poland is a key pivot in the company's strategic layout in Central and Eastern Europe, holding an irreplaceable strategic position. As one of the most populous and economically vibrant countries in the region, Poland is rapidly advancing its new energy vehicle and green mobility strategies, providing an excellent environment and vast opportunities for the company's development.

The successful hosting of this launch event marks a significant acceleration in the company's expansion in the Central and Eastern European market, serving as a key driver for the company's "international leap." Moving forward, the company will continue to focus on technological innovation as its core driving force, accelerate its global market expansion, and work closely with global partners to create a new future of green, intelligent, and sustainable mobility.